Identity Limited's Phone Call

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This company cannot stop badgering people into taking the free bits of uniform they have bought. Many parents for their own reasons, mainly blind ignorance it has to be said, have gone to the Identity Limited 'outlet store' in the Borough Council owned Nan Tait centre, not sure what deal they have struck there but cannot be coincidence that its close to Identity Limited's premises nor can it be coincidence that the 'main supporter' of the Furness Learning Village mentioned in the EOL document has an office in the Nan Tait centre, and taken their Identity Limited 'Alms' in the form of a few bits of a uniform for a school that does not exist.

As mad as that sounds that is the reality.
Parents are not only getting a few free items of uniform Identity Limited are then selling them more of the other bits of uniform that aren't free even though Identity Limited as a company KNOWS the school doesn't exist!
But as ever people can simply say 'no' to Identity Limited sales staff. It's not like they are being locked in until they buy or anything. If people are daft enough to buy a uniform for a non existent school then more fool them.

Identity Limited have been ringing round when people fail to turn up for their 'appointment'.
How the hell did Identity Limited, a private company selling school uniforms, obtain the contact details of every child in Parkview, Alfred Barrow and Thorncliffe?

It seems that the three schools were asked for this information by Furness College.
Quite what it has to do with Furness College is not clear... except for one thing. Furness College is an educational institution so it is within the terms of the Data Protection Act 1998 for them to ask another educational institution for these private details provided they have a good reason.
I personally cannot see why they need them at all.
 
There are no reasons good or bad for Furness College to need this information... except that Furness Academy Limited is based in Furness College premises. Furness Academy Limited is just another private company and it isn't clear if it is they are there as a 'guest' of Furness College or there as a paying tenant but it, as small as it is, is based in Furness College.

So Furness College do not seem to be breaching any Acts of Parliament by obtaining this information from the three schools. I say 'seem' because I'm sure a 'valid reason' could be produced if they were forced to produce one but I have never seen one.
If Anne or any of her staff would care to put the real reason into the comments below I would be very grateful.

It then seems like they may in fact breach the Data Protection Act 1998 by handing these details over to Furness Academy Limited or Identity Limited.
Either scenario is equally likely and there is also the third scenario that they actually handed them over to both private companies.
I have asked the Information Commission about the investigation procedure and the man on the end of the phone said it will take a minimum of six weeks and given the fact that the college are on holiday and running on a skeleton staff probably significantly longer.

Identity Limited are using this source of information which none of their competitors have to ring round parents who do not collect their uniforms because I have learnt that they do not get 'paid' by the government if any uniform items they have purchased to supply the 'free' offer are not physically collected hence the phone call.

So yet another example of the ambiguity that seems to be deliberately deployed in every aspect of this scheme. Why is open to question but it's there nevertheless.

Update
Here's some sound advice found on the Evening Mail comments boards
"A Davies

Go on this web site or ring them.
They are very helpful and the person I spoke to couldn't understand why Furness College would want to obtain my child's information to pass on to Identity without my permission especially as they are not students of their college!
http://www.ico.gov.uk/
Helpline

Call them on 08456 30 60 60 or 01625 54 57 45. Their helpline is open from 9am to 5pm, Monday to Friday."

Posted by James P on 20 July 2009 kl. 12:46"

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This page contains a single entry by Derek published on July 22, 2009 3:44 PM.

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