The DCSF Academy Speak Guidance Sheet Number 1

So if you fancy a DIY approach here's the keywords you MUST repeat throughout the document along with their definitions courtesy of Wikipedia Link

With due deference to muddz excellent contribution on this subject Link

Visionary
Defined narrowly, a visionary is one who purportedly experiences a vision or an apparition connected to the supernatural. At times this involves seeing into the future. The visionary state is achieved via meditation, drugs, lucid dreams, day dreams, or art.

Innovation and Innovative
Innovation is an important topic in the study of economics, business, design, technology, sociology, and engineering. Colloquially, the word "innovation" is often synonymous with the output of the process. However, economists tend to focus on the process itself, from the origination of an idea to its transformation into something useful, to its implementation; and on the system within which the process of innovation unfolds.
Since innovation is also considered a major driver of the economy, especially when it leads to increasing productivity, the factors that lead to innovation are also considered to be critical to policy makers.

Aspiration
Aspiration may refer to:

    * Aspiration (phonetics), the release of a strong burst of air after some obstruents
    * Engine aspiration method:
          o Naturally-aspirated engine, an internal combustion engine that relies on atmospheric pressure for air intake
          o Supercharged.
          o Turbo-charged.

In medicine:

    * Pulmonary aspiration, the entry of secretions or foreign material into the trachea and lungs
    * Aspiration pneumonia, a lung infection caused by pulmonary aspiration
    * Needle aspiration biopsy, a surgical procedure
    * Suction-aspiration abortion, a pregnancy termination procedure
    * Nasogastric aspiration, the removal of the stomach's contents via a nasogastric tube.

Aspiration may also mean:

    * Hope or Ambition

Ethos
Ethos is a Greek word originally meaning "accustomed place"  "custom, habit", equivalent to Latin mores.

Ethos forms the root of ethikos  meaning "moral, showing moral character". To the Greeks ancient and modern, the meaning is simply "the state of being", the inner source, the soul, the mind, and the original essence, that shapes and forms a person or animal. Late Latin borrowed it as ethicus, the feminine of which (ethica,  "moral philosophy") is the origin of the modern English word ethics.

Pastoral
Pastoral, as an adjective, refers to the lifestyle of shepherds and pastoralists, moving livestock around larger areas of land according to seasons and availability of water and food. "Pastoral" also describes literature, art and music which depicts the life of shepherds, often in a highly idealised manner. It may also be used as a noun (a pastoral) to describe a single work of pastoral poetry, music or drama. An alternative name for the literary "pastoral" (both as an adjective and a noun) is bucolic, from the Greek, meaning a "cowherd". This reflects the Greek origin of the pastoral tradition.

Community
In biological terms, a community is a group of interacting organisms sharing an environment. In human communities, intent, belief, resources, preferences, needs, risks, and a number of other conditions may be present and common, affecting the identity of the participants and their degree of cohesiveness.

In sociology, the concept of community has caused infinite debate, and sociologists are yet to reach agreement on a definition of the term. There were ninety-four discrete definitions of the term by the mid-1950s. Traditionally a "community" has been defined as a group of interacting people living in a common location. The word is often used to refer to a group that is organized around common values and social cohesion within a shared geographical location, generally in social units larger than a household. The word can also refer to the national community or global community.

Dreams
Dreams are a series of images, ideas, emotions, and sensations occurring involuntarily in the mind during certain stages of sleep.[1] The content and purpose of dreams are not fully understood, though they have been a topic of speculation and interest throughout recorded history. The scientific study of dreams is known as oneirology.

Personalised
Personalisation involves using technology to accommodate the differences between individuals. Once confined mainly to the Web, it is increasingly becoming a factor in education, healthcare (i.e. personalised medicine), and both "business to business" and "business to consumer" settings.

World Class
Has no written meaning according to Wikipedia. My own interpretation is that it means an unprovable fanciful mythical standard.

State of the Art
The state of the art is the highest level of development, as of a device, technique, or scientific field, achieved at a particular time. It also applies to the level of development (as of a device, procedure, process, technique, or science) reached at any particular time usually as a result of modern methods.

Extra curricular
Extracurricular activities are activities performed by students that fall outside the realm of the normal curriculum of school or university education.

Inclusive
In education, inclusive refers to the Inclusive classroom approach, which accepts all pupils in the school, also the ones with some kind of handicap.

Values
A personal and cultural value is a relative ethic value, an assumption upon which implementation can be extrapolated. A value system is a set of consistent values and measures that are not true. A principle value is a foundation upon which other values and measures of integrity are based. Values are considered subjective, vary across people and cultures and are in many ways aligned with belief and belief systems. Types of values include ethical/moral values, doctrinal/ideological (religious, political) values, social values, and aesthetic values. It is debated whether some values are intrinsic.

Mutual Respect
No meaning in Wikipedia.

Educational Attainment
No meaning in Wikipedia

Resource Management
In organizational studies, resource management is the efficient and effective deployment for an organization's resources when they are needed. Such resources may include financial resources, inventory, human skills, production resources, or information technology (IT). In the realm of project management, processes, techniques and philosophies as to the best approach for allocating resources have been developed.

Human Resources

HR (Human Resource) Management

This is the science of allocating human resources among various projects or business units, maximizing the utilization of available personnel resources to achieve business goals; and performing the activities that are necessary in the maintenance of that workforce through identification of staffing requirements, planning and oversight of payroll and benefits, education and professional development, and administering their work-life needs. The efficient and effective deployment of an organization's personnel resources where and when they are needed, and in possession of the tools, training and skills required by the work.

If you also chuck in a bit about how 'the academy will lead the regeneration of the area/town/city etc'
and being a 'beacon of learning which will raise the aspirations for lifelong learning'
as well as 'being at the heart of the community and open for community use outside of the normal school day'
a few times you can't really go wrong.
Make sure you repeat yourself a few times as well because repetition SELLS!

Don't worry about proof reading, spelling mistakes, bad grammar or being factually correct because none of these things matter, apparently. In actual fact you could probably write it all in graffiti art speak and you would still get your cash! Link

There is your homework assignment now go to it children.